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French media giant Canal+ has announced a €100 million plan to revive growth at African pay TV operator MultiChoice Group, the company behind DStv and GOtv.

Canal+, which completed the acquisition of Multichoice late last year, announced the lifeline in its 2025 financial results released on Wednesday.

According to the results, Mulichoice recorded a significant decline in subscribers and revenue in 2025, driven by challenges in the operating environments, including Nigeria.

Canal+ in the financial results revealed that MultiChoice ended 2025 with 14.4 million subscribers, down from 14.9 million recorded a year earlier.

Revenue declined 6% to €2.4 billion, while adjusted earnings before interest and tax fell 14% to €159 million.

It noted that while MultiChoice had addressed the situation through short -term measures, in particular reduction in subscriber acquisition subsidies and price increases, these had a negative impact on the subscriber base, worsening the original profitability issues.

As part of the push to attract new users, Canal+ plans to hire more than 1,000 sales staff across African markets, shifting MultiChoice towards a more sales-driven model designed to boost subscriber numbers.

The development follows Canal+’s full acquisition of MultiChoice, a deal that significantly expanded the French broadcaster’s footprint in global pay-television markets.

Canal+ has also indicated that it will outline a detailed integration strategy, including operational synergies and growth plans, during a strategic update scheduled for the first quarter of 2026.

Earlier this month, Nairametrics reported that Canal+ planned to discontinue Showmax, the streaming platform previously operated by MultiChoice, as part of a broader cost-cutting strategy.

The platform, launched in August 2015, was designed as a pan-African streaming service competing with global platforms such as Netflix, Apple TV+, Amazon Prime Video, and Disney+.

However, Showmax struggled to achieve profitability. In its last financial results before the Canal+ takeover, MultiChoice disclosed that trading losses from the platform had expanded by 88%, while revenue generated from the service declined.