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Air Peace has been in the news recently.

Influential actress Funke Akindele shot a clip of their passengers allegedly stranded at the airport in the UK and this was immediately followed by another clip from an influencer decrying the whole situation.

Funke’s clip remains the most damaging, as she leveraged valuable goodwill to significantly harm Air Peace’s corporate reputation.

She not only stopped there, she pulled in our ‘mothers’ as she showed the elderly going through harrowing experiences.

Another blogger also swore in his life never to ‘buy an Air Peace ticket, recommend it to anyone or encourage anyone to buy the ticket’.

This was after Air Peace allegedly had reached out to him for details, and after he provided the details, he allegedly received threat letters from Air Peace’s legal team, threatening to report him to UK authorities, according to the blogger.

Air Peace is reeling from all these reputational hits and has been shrugging them off and growing despite it all.

It can afford to ignore the local market as they have the size and little or no competition, as we have not up to 20 airlines flying on the local route.

With their fleet size, they can afford to roll their nose and continue to traumatise Nigerians in the name of running an airline

But in the international space, it’s a different ball game entirely.

They are not only flying their brand reputation but are also carrying the reputation of the country with them.

The optics of seeing passengers mostly Nigerians stranded on a global platform is doing more damage to our reputation than can be imagined.

Now that said, do we keep railing at our sick baby until it dies?. How would its death benefit us? Are we still not the ones who will still mourn it and go around in sack clothes

Air Peace is our pride, our national carrier and one man’s vision to push Nigeria into the front seat in international aviation.

Despite all these, the airline continues to inspire other smaller airlines, with them pushing for international destinations following Air Peace’s example.

I once heard that one of the reasons why Dr Allen went into aviation was that he heard that one aircraft could employ over a thousand people and that’s why he jumped in as his own contribution. After looking very succinctly at Air Peace and after spending just one hour with its top management team at one of their retreats, I have come to a deduction.

The owners remain passionate, the vision is strong, the dedication amongst staff remains high, and the quality of human capital, especially pilots, is one of the best globally.

But all these are not enough, hence the continuous rash service and attendant public bashing

No matter my passion, my dedication, putting me in the ring with Mike Tyson is me inviting a blood bath on myself. This is what Air Peace is going through in the market – a blood bath

It is like a boxer with thin legs. The first punches and he wobbles. Airpeace has thin legs in key areas of its operations